Collectives

When we hear the word collective, several scenes come to mind: people living together, working together, eating together, and having dirty, dirty sex together. So naturally, a photo collective is all of those things, too, right?

A photo collective is formed when one awesome photographer is BFFL with other awesome photographers, and they decide to take things to the next level (this is where the dirty sex…er…I mean photographic magic…happens). I like to think that the formation of LUCEO happened something like this:

Matt Eich: Dude, you’re amazing.
Matt Slaby: No, dude, you’re amazing.
Matt Eich: You know what? I think we’re all amazing, bro.
Matt Slaby: You’re totes correct. We should bond our skills together and become the Justice League of photography.

[crying and hugging ensues, LUCEO is born]

If you’re only moderately talented, don’t worry, you can still form a collective, too! When it comes to making a photo super group, all you really need is a sweet-ass/obscure-as-hell name.  How does tectonic plates moving apart relate to photography? We don’t know, but it sure sounds fucking cool when you are bragging about it to all your non-collective friends.

Don’t forget to make it confusing to pronounce so you have several opportunities to correct every dumbass around you. If you’re really desperate, you can just resort to using a foreign language. Italian or French is fancy, right?